Cada Casa Um Caso (CCuC) is a content hub created with Reckitt with a big mission: to demystify the world of home cleaning and organisation. The aim is to use optimised content to drive organic traffic, while naturally promoting the brand’s products.

Led by search and social insights, CCuC provides needs-led content to solve daily housekeeping challenges and inspire ordinary people to find the magic in cleaning across digital platforms.

The key to success was a consistent SEO strategy that worked as a baseline for a multiplatform content strategy. The holistic channel data shaped a high-performing social media and Digital PR strategy, supported by the creation of tailored audio-visual assets. The result was thumb-stopping content that responded to the target audience’s needs, leading to retention and interaction across platforms and e-commerce websites.

In the first year of launch, the content hub gained close to 1M organic sessions while its social channels kept attracting new and engaged audiences, driving traffic to the website and e-commerce sites. Digital PR has further enabled CCuC to establish trust and authority with over 500 backlinks. In two years, Cada Casa Um Caso has become a key destination for Brazilians for cleaning solutions and organisation tips.