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Social Media Marketing Agency, Led by Audience Insight

One team spanning strategy, content, paid and influencer amplification, analytics, and social search — data-backed, culturally fluent, built to move brands, not just channels.


Make content king. Create thumb-stopping moments through authentic, compelling storytelling backed by human truths and performance insights.


From campaign-led to always-on, we offer


Social Strategy & Management

Strategy-led social media management that grows communities, deepens brand love and drives engagement — because we build presence around how your audience actually behaves, not guesswork. 


Social Campaigns

Supercharge your brand campaigns with creative ideation and innovative social-first solutions. Put the spotlight on your key messaging with takes that are uniquely and genuinely social.


Social Amplification

Heighten awareness with influencer marketing and paid social that put your brand on the map and drive strong ROI. Pair events with real-time coverage to build hype. 


Social Insights & Analytics

Benchmark against competitors with performance reporting and social listening. Turn consumer insights into action and stronger social media engagement. Hypertarget your audience, wherever they are in the world. 


TikTok Marketing

Dive into trend-led content with your own in-house TikTok Manager. From TikTok Shop management to TikTok trends and performance-led strategy, it’s never been this easy. 


Social Search

With combined our SEO and social expertise, you can convert your brand channels into a social discovery touchpoint. Laser focus on content aligned with audience interest keywords and maximize content discoverability.

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Social media is no longer just a channel for publishing content – it’s where discovery, culture, conversation and community collide. We help brands understand where and how to show up, combining social intelligence, search, content and community to create relevance, build meaningful connections and drive measurable impact.


Jennifer Sharpe

Social Media Director

Creativity unleashed by Gen-AI

Powering

Campari’s

performance

with Gen AI

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KEY CHALLENGE

Finding an editorial voice for an established brand to break through in the digital space.

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SOLUTION

Our team of editorial and Digital PR experts, who specialise in the lifestyle, food, and drink industries, have published over 800 recipes and articles – along with relevant product recommendations – based on deep social and organic search insights.

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FAQs

A social media management company runs your brand’s presence across social from strategy to results. That means setting the strategy, producing the content, managing your communities and conversations day to day, running paid social campaigns, and reporting on what’s working.  

In short: it’s the full cycle — from planning to creating, publishing, engaging and measuring, so your brand shows up consistently and performs, not just posts. 

Social media marketing is about building your brand’s presence, community and engagement across platforms.  

Social search is about being discoverable on those same platforms — showing up when people actively search on TikTok, Instagram or YouTube, rather than waiting to appear in their feed.  

They work best together: marketing earns attention, search makes you findable. For the full picture of how search, AEO and GEO fit together, see our Insights & SEO page. 

Yes. And you get your own in-house TikTok Manager to do it. They handle everything from trend-led content and channel strategy to full TikTok Shop management, optimising as your brand performance data comes in. It’s TikTok run by someone who lives on the platform, not bolted onto someone’s wider remit. 

Through our Social Insights & Analytics offering. We benchmark you against competitors and industry standards, use social listening to track the conversations around your brand, and deliver performance reporting that turns the numbers into clear, actionable next steps. You always know what’s working, what isn’t, and where to move next. 

Our work spans sectors and household names beyond just beauty, including Campari in beverages, and the same audience-led, data-backed approach travels across every category. Strong social performance comes from understanding how a specific audience behaves, and that principle holds whatever the industry. 


Talk to us

We are all about creating needs-led content for omnichannel search and social – the sure way to futureproof your brand’s digital performance.

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